Completing a SWOT analysis is essential for entrepreneurs as it transforms business decision-making from reactive guesswork into proactive strategy. This powerful framework compels a business owner to look beyond daily operations and perform a crucial 360-degree assessment of their internal Strengths and Weaknesses against the external Opportunities and Threats in the marketplace.
By identifying how to leverage core strengths to capitalize on emerging opportunities while strategically allocating limited resources to mitigate threats and improve weaknesses, a SWOT analysis provides the foundational clarity needed to build a resilient business. It ensures that every significant decision is not made in a vacuum, but is instead a calculated move designed to secure a sustainable competitive advantage.
S.W.O.T. Analysis
Complete the fields below for any major decision. This information will help you outline goals and strategies for your business and marketing efforts.
Strengths
- What are we best at?
- What unique advantages do we have?
- What do others see as our strengths?
Weaknesses
- Where can we improve?
- What are we criticized for?
- What disadvantages do we face?
Opportunities
- What market trends can we leverage?
- Are there new technologies we can use?
- What new markets can we explore?
Threats
- Who are our main competitors?
- What obstacles do we face?
- Are there market changes that threaten us?
