Edison Guzman's Business Blog

Are you running ads on Facebook, sending emails, posting on Instagram, and running Google campaigns… but none of it seems

Are you still relying on word-of-mouth to grow your business? If your pipeline dries up every time you stop networking,

Are you building your business on rented land?   If your entire marketing strategy depends on social media platforms, paid

Are you making major marketing decisions based on gut feeling? If you cannot tell me your cost per lead, your

Are you still manually sending follow-up emails to every single lead?   If your business relies on you remembering to

Are you obsessed with driving more traffic to your website? If you are pouring money into Facebook Ads, SEO, and

Are you running Google Ads and wondering why your bank account is shrinking while your lead volume stays the same?

Are you tired of seeing your competitors rank higher than you for the exact services you provide? If your website

Are you treating your website like a digital business card? If your homepage is just a pretty design with a

Are you working harder every year but not getting proportionally richer? If your revenue has plateaued, it is not because

Are you launching products and services based on what you think your customers want? If you are making major business

Are you putting all your energy into getting new leads, but your revenue still isn’t growing? If your sales funnel

Are you constantly scrambling to adapt to the “next big thing” in your industry? If you are always the last

Are you obsessively checking your competitor’s Instagram to see what they are posting? If you are basing your business strategy

Are you getting plenty of traffic to your website, but nobody is checking out? If your shopping cart abandonment rate

Are you struggling to get prospects to prioritize your solution? If your sales conversations end with “This sounds great, but

Are you still building your marketing strategy around “women aged 35-50 who earn $75k a year”? If so, you are

Are you constantly paying for new leads because your old customers never come back? If your business is a revolving

Are you embarrassed to send high-ticket prospects to your website? If your business has outgrown its original look, message, and

Are your prospects ghosting you right before they are supposed to sign the contract? If you are getting people to

Are you listing out all the logical reasons why your product is the best, but people still aren’t buying? If

Does your Instagram look completely different from your website? If your brand feels like three different companies depending on where

Are you constantly losing deals to the guy down the street who charges 20% less? If you are stuck in

Are you terrified of offending someone with your marketing? If you are trying to appeal to everyone, you end up

Are you listing bullet points on your website and wondering why no one is buying? If your marketing feels like

Are you embarrassed to hand out your business card? Does your website look like it was built in 2005? If

Are you tired of hearing “I’ll think about it” from prospects? If your sales cycle is dragging, it’s not the

One of the biggest mistakes business owners make is trying to market to everyone. While it may seem logical to

Many business owners struggle with marketing for one simple reason: they’re trying to sell to everyone. When your message is

As we step into 2026, it’s worth saying out loud what many small business owners and entrepreneurs have been quietly

Figuring out why every small business needs a business plan can feel like a frustrating academic exercise. You’re busy managing

“Do What Moves the Needle—In 60 Minutes or Less”A High-Leverage Time-Blocking Template for Maximum Output with Minimum Burnout ⚡ Why